UEFA med live stream

By Nathalie on 18/05/2012

Våre kollegaer i Maxus London melder om følgende vitkig nyhet for fotball interesserte:

Uefa ramps up digital presence in Champions League final run-up

Ahead of this Saturday’s Champions League final, Uefa is engaging with fans on a host of digital platforms and will live-stream its ‘Ultimate Champions’ exhibition game on Google+, YouTube and its own website for the first time.

The football organisation hopes to extend its reach by pushing its Champions Festival with live streaming and Foursquare, Facebook, Twitter and Android app activity. The Uefa Champions Festival is currently being hosted at Munich’s Olympiapark to offer a free celebration of this weekend’’ Champions League final between Bayern Munich and Chelsea, which is also taking place in Munich. Those who can’t attend the festival in person will be able to download the Android app to access unique content from the festival.

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Google gjør søl smartere

By Nathalie on 18/05/2012

Google ‘to make search smarter’

Google has revamped its search engine to provide more context on its results instead of simply matching keywords in a bid to provide more information directly on its own pages.

The Knowledge Graph, which is being launched in the US first before being rolled out across the world, will show additional information on the right of the search results page including pictures and videos. For example, if a user searches for Leonardo Da Vinci, Google will serve information on his paintings and books as well as the works of other Renaissance era painters and landmarks. Results served on Google previously have been based on the keywords and historical data on search habits. Google will be hoping that the revamp increases the dwell time on sites that it receives advertising revenues from.

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Facebook tilbyr en hub for brand apps

By Nathalie on 18/05/2012

 

Facebook unveils hub for brand apps

Facebook is to start selling third-party apps directly for the first time, as it steps up efforts to widen its revenue streams ahead of its floatation on the stock exchange later this month.  The feature will launch in the coming weeks as part of Facebook’s new App Centre, which sorts apps on the social network by category and user ratings.  It will allow consumers to purchase apps, using the company’s payment system Facebook Credits, directly from developers on the social network for the first time.

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Mer om Cookies og EU i UK

By Nathalie on 18/05/2012

Cookie laws offer chance to build brand trust

The EU Privacy and Communications Directive, to be enforced in the UK on 26th May, requires all European websites to gain consent from users to use cookies that procure data.  Research by the DMA has suggested that although sales might be lost in the short term as consumers reject cookies, consumers are more likely to trust a brand that is open about how they use their data.  This has been backed up by Google who have said that the “transparency and control” over users data has actually led to them actively providing more information to receive better targeted advertising

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LinkedIn mobil strategy

By Nathalie on 18/05/2012

LinkedIn steps up mobile strategy with iPad launch

LinkedIn, the professional networking service, is ramping up its mobile strategy by making its first foray into tablets with an extensive iPad app, and adding new features to its smartphone apps.  Mobile is the fastest-growing service at LinkedIn and, according to the company, it receives 22% of traffic from mobile devices. 
The new iPad app, which is available to download from the 26th April, has been designed with a view to being a reading tool, for its industry news content.

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Cookies og EU

By Nathalie on 18/05/2012

Se våre kollegaer i UK skriver om dette:

Brand should offer more info on cookies

Brands should provide as much information possible about the data their websites gather on consumers for behavioural advertising or risk mass opt-out from consumers, according to Google. 

The advice comes a month before the EU Privacy and Communication Directive comes into force on 26 May after a year-long grace period to prepare for compliance.  The directive requires all European websites to gain consent from users to use cookies that gather data – or else face fines of up to £500,000. 

Google, which launched a campaign with the Citizens Advice Bureau last year explaining how user data is used in online advertising, has found that giving users “transparency and control” over their data has actually led to them actively providing more information to receive better targeted advertising.  The search giant says that out of every eight people that visits it’s Ads Preferences Manager, just one will opt out and the other seven will either modify their interests or just view the information.

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Online plays key role

By Cecilie on 16/05/2012

NEW YORK: More than three-quarters of web users around the world research or browse information about brands online every week, according to new multimarket research.

Oracle, the technology specialist, and MarketTools, the insights provider, surveyed 3,111 adults in 15 nations, including Brazil, China, Germany, India, the UK and US.

They found that 80% of respondents researched or read about goods and services on the web each week, easily beating the 62% posted in similar analysis from 2009.

More specifically, 49% of the sample engaged in this activity every day, growing from 26% during the same period. These figures reached 90% and 78% in turn for those doing so on a monthly basis.

When it comes to making ecommerce purchases, 20% of the individuals questioned bought items via this route each week. This total hit 57% in China, where 10% of the panel acquired something online daily.

An additional 19% of contributors completed one or more electronic transactions every week, and 35% reported undertaking the same task monthly.

Upon being asked to name the most important qualities of relevant websites, 77% of interviewees referenced easy browsing and search, and 59% flagged up simple access to their account details.

Another 57% liked there to be a “live help” customer service tool, 44% pointed to user reviews, 32% cited optimised mobile apps and personalised deals, and 31% name-checked social sharing buttons.

Looking to social media, 35% of participants utilised Facebook, 10% belonged to Twitter and 4% had signed up to LinkedIn.

Among the members of these platforms who visited company pages, 62% were seeking out product news and information, 48% hoped to read user reviews and 32% desired coupons and promotions.

Elsewhere, 43% of this group wanted to receive direct answers to questions on this channel, and 31% expected customer service staff and product experts to be accessible through this medium.

“As consumers frequent online sites more than ever, they expect to engage with companies’ customer service representatives while they are there,” said Mike Webster, senior vice president and general manager, at Oracle Retail.

Data sourced from Oracle; additional content by Warc staff, 16 May 2012

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Facebook boosts brands

By Cecilie on 16/05/2012

NEW YORK: Brands could make substantial progress in engaging emerging market consumers simply by using Facebook effectively, a report has argued.

According to SocialBakers, the analytics firm, only 17% of Facebook’s 901m members are drawn from the US, meaning marketers could gain considerable overseas benefits if they “capture the other 83%”.

As an example, Coca-Cola, the soft drink brand, currently boasts 416m Facebook fans around the world, a figure that is some 100m greater than the number of people living in its home market of America.

Starbucks, the coffee house chain, claimed second in terms of fan numbers on 299m, ahead of Converse, the shoewear specialist, on 298m. Red Bull, the energy drink, came next on 280m, with Oreo, Kraft’s snack brand, on 262m.

Overall, each of these four brands each had nearly five times the amount of Facebook advocates as there are people in the UK, the analysis added.

“It can be incredibly time-consuming and difficult to go to market in new regions with a localized website or microsite, even for some of the world’s biggest companies,” Jan Rezab, CEO of SocialBakers, said.

“Facebook eliminates that barrier to entry by providing a well-entrenched and steadily-growing platform.”

SocialBakers also rated the top players in terms of engagement, dividing a brand’s number of comments, “likes” and shares by its wall posts, and then by its number of fans, before producing a percentage score.

At the global level, Starbucks led the charts on 0.04%, ahead of Converse and Redbull on 0.03% apiece, and Oreo on 0.01%. Turning to the US, McDonald’s and Disney led the way on 0.07% each.

The highest ratings here included Axe and Nescafé in the Philippines, on 0.16% and 0.14% in turn. Starbucks logged 0.18% in Mexico and M&M’s posted 0.14% in France, as did BlackBerry in Indonesia.

When it came to the fastest-growing brands in emerging markets, Kraft performed very strongly. Halls, its cough drops, saw a 157-fold increase in fan numbers last year to 2.3m in Brazil, where its Trident gum also grew 61-times over to 2.4m.

Chiclets, the firm’s candy range, also saw over 1,000-fold growth in the same market, to 1.3m. Oreo also added 1.3m followers in India, meaning its total by the end of 2011 was 57 times greater than by the close of 2010.

Data sourced from SocialBakers; additional content by Warc staff, 16 May 2012

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TV3 Høstlansering

By Harald on 04/05/2012

TV3 og Viasat4 hadde som første Tv-kanal sin høstlansering på Latter 3. mai hvor de presenterte høstens egenproduksjoner.

TV3 har hatt flere sesonger med andelstap og det er viktig for TV3 å bevise at de har programmene som kan bremse fallet og aller helst snu trenden til høsten. Kanalen satser på å fornorske seg og satser bredt til høsten. Den nye programdirektøren Åse Bendiksen sier blant annet:

«Vi skal være oppløftende, lekne, nyskapende, engasjerende og gjerne også være litt kontroversielle. Til høsten er det kanskje ikke mye typisk kontroversielt, men jeg mener at man ikke burde være redd for å utfordre seerne litt».

TV3’s nye egenproduksjoner til høsten:

- Lines gode hjelpere – programleder Line Verndal
- Homsepatruljen
- Redningsskøyta – dokumentarserie om redningsmenn og pårørende
- Boligjakten – 2 eiendomsmeglere – hjelp til å finne riktig bolig
- Kjendisbarnevakten – programleder Håvard Lilleheie
- Landsfareren – Zahid Ali og Mudassar utforsker Norge på kryss og tvers
- Småbruket – fire familier flytter fra byen til landsbygda for å kjempe om å overta et småbruk – programleder Ravi

I tillegg fortsetter:

- Hellstrøm rydder opp hjemme – fokus på halvfabrikata
- Luksusfellen

Og på Viasat4 fortsetter:

Garasjen – med programleder Asgeir Borgmo

Vi i Maxus gleder oss til en høst med tøff konkurranse i det norske tv markedet.

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INMA WebTV Seminar den 15. mai i Oslo Kongressenter kl 0800-1100

By Harald on 04/05/2012

Online video er i sterk vekst, og vil bli en dominerende mediekanal de neste årene. Den teknologiske utviklingen er rivende, og på kort tid har mobilkonsumet av video blitt en realitet å forholde seg til. Vi kan bare ane betydningen av at publikum tar i bruk connected tv og sier adjø til ”lineær” tv-seeing.

I dag er markedet preget av nettavisenes korte klipp og tv-kanalenes ”long form content”. De ledende aktørene i bransjen gjør opp status, og presenterer ferske resultater og caser. Noen av de mest innovative aktørene kommer for å fortelle hva vi kan vente av bruk og annonseformater i fremtiden.

Her er en liten forsmak:

  • Kathrine Ytterdal Særum, er markedssjef i TNS Gallup sin interactiveavdeling og vil ta for seg veksten i bruk av webtv. Hun vil blant annet gi oss innblikk i hvem som faktisk ser på webtv idag.
  • Daniel Bredahl Brudevoll, er kommersiell produktsjef  for VGTV og vil presentere de annonser som fungert best i 2011.
  • Leif Hassel, er daglig leder for Smartclip i Norge.

Han vil ta seg av bruken av webtv i norge i dag og gi oss innblikk i på hvilke plattformer vi finner brukene.

  • Kristin Amalia Ellingsen, er agency relationship manager hos Google Norge, og jobber blant annet med YouTube.

Kristin gir oss konkrete caser som viser styrken og mulighetene med online video.

  • Eivind Ruud Johansen, Salgsdirektør TV3, ger oss innblikk i webtv i kombinasjon med linjær tv. Hvordan tenker de tradisjonelle tv-kanalene om det nye markedet som er i ferd med å ta form og vokse frem?
  • David Mühle, er daglig leder for Videoplaza i Norden presenterer hvilke spennende annonsemuligheter som finnes tilgjengelige i dag, og hva som kommer i morgen.

Se hele programmet her.

Oslo Kongressenter, 15. mai kl 08.00 – 11.00
Obs! Begrenset med plasser.

Meld deg på her

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